Capturing the "Boating Boomers" - How to Win Over and Delight the Next Generation of Boaters
November 18, 2020 | 11:00 AM - 12:00 PM
In the wake of covid-19, more people than ever before are taking to the water for recreational and social activity. While this is an absolute win for the boating industry, it won't be "business as usual" attracting these boaters to your business. In this webinar, members of the Dockwa team will share strategies on how to cater to younger and less-experienced boaters to ensure they become both lifelong boaters and, hopefully, lifelong customers.
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Matt Fradette |
Matt is Co-founder of Dockwa where his primary role as Chief Revenue Officer consists of overseeing their Go-to-Market efforts for both their marine industry products, Dockwa and Marinas.com. Matt brings over 10 years of tech sales and marketing experience to the industry and has served in sales leadership roles in both early-stage and high growth software as a service (SaaS) startups. Prior to founding Dockwa, Matt spent 5 years at HubSpot where he became an expert in inbound marketing, consulting businesses of all sizes on how to increase their ability to get found online to grow sales. Matt has taken that experience to the marine industry, building a team that helps marine operators use Dockwa to improve operations and increase online visibility. Since launching Dockwa in 2015, The platform has grown to be used by over 300,000 boaters, and their marina management software has become the most widely used tool in marina offices across the country. |
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Adrian has been VP of Marketing of Dockwa and Marinas.com for the past 5 years where he’s focused on growing both the marina and boater side of the marketplace. Adrian has worked with hundreds of marinas on acquiring and retaining boater customers. Before Dockwa, Adrian has worked in marketing, customer success and consulting roles for the better part of 15 years. Adrian also spent 4 years at HubSpot, and helped the marketing and customer teams generate and acquire leads. Adrian lives in Maine with his wife and family. Having had a baby over the summer, Adrian spends much of his time cleaning up after his 5 year old twins and changing his 2 month old’s dirty diapers. He serves on the board at his local yacht club and spends as much time sailing and racing in Casco Bay as possible. |
